September 21, 2011
Market analyst GfK has stated internet sales within the Technical Consumer Goods market have strongly risen, attributed to the ease of purchase and diverse range of options available online, ISG has reported.
Internet sales make up 14.9 percent of the overall sales in the area, which is an increase of 6.7 percent from 2007.
Companies are encouraged to adhere to consumer demand by selling and servicing through both traditional and online outlets and the use of hybrid stores, integrating e-retail combined with physical retail.
Categories : City News