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Inkjet printers a boost for triple bottom line

December 4, 2017

Henning Ohlsson, CSR Director at Epson Europe, reveals how switching to inkjet technology can have a positive environmental and financial impact.

In an article published on theCsuite, Ohlsson explains how the focus of the 21st century business world is changing, with success being “no longer just about turning profit without focus on societal or environmental impacts.”
Instead, sustainability is now viewed as “an opportunity” and, in addition, more governmental pressure is being placed on businesses “to deliver on the Paris agreement and align business strategies to the United Nations Sustainable Development Goals”, making collaboration between companies increasingly important along every step of the manufacturing process.
The Triple Bottom Line, an idea coined back in 1994, is, Ohlsson states, now “more meaningful than ever”, with businesses “increasingly realising the interconnectedness of societal and environmental impact with business results” as well as with the implementation of “non-financial reporting requirements”.
Corporate strategies, these days, must balance “the big picture of people, profit and planet”.
According to the Quocirca Print Sustainability Survey (2016) commissioned by Epson Europe, 94 percent of businesses “think sustainability is an important issue” and more companies are making changes to their business model in order to “develop a complete approach”.
Ohlsson describes one of the smaller changes that could still have a major impact as being the transition from laser printing to inkjet technology, which “can yield big sustainability savings for businesses of all sizes.” In comparison to laser printing, inkjet technology “produces 99 percent less waste” and “consumes 96 percent less energy than laser”; in addition it produces “92 percent less CO2”.
As a result of this sustainability, if all companies made the transition to inkjet technology, “enough energy would be saved to run over half a million households across Europe”, which would be “a substantial step towards achieving the EU’s transition to a low carbon economy for the future”, with the current goal being to slash carbon emissions by between 80 and 95 percent by 2050.
A German hospital waste management company which has already made the switch to using inkjet printing found that it was able to achieve its environmental targets and lowered its energy consumption by 80 percent.
As the corporate world continues to change over the coming years, sustainability will become ever more crucial and “businesses will have a key role to play in achieving both the EU’s energy targets and the desired outcomes of the UN’s SDGs.” As Ohlsson describes, even small changes can have a major impact on the environment for the better, making it “imperative” for OEMs to “continue to provide technology that will have a positive environmental impact”.


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