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Ink cartridge partnership a “phenomenal” opportunity

September 2, 2014

Nazdar_NDGraphicsPartnership between ND Graphics and Nazdar benefits both companies as “free ink” campaign is introduced in Canada.

In a press release, Nazdar discussed how a partnership with Canada-based ND Graphics has led to both companies profiting, with an agreement made between the two companies in May seeing ND Graphics becoming the exclusive distributor of Nazdar digital inks in Canada, after selling the inks under its own-label InkBrite brand for several years previously.

A more recent development in the partnership sees ND Graphics now distributing Nazdar’s range of wide-format digital printer ink cartridges, designed for Roland DG machines; with Nazdar’s product range described as “plug and play when converting from OEM inks”, eliminating the need to reprofile printers. They are also said to provide “the exact same colour gamut and print performance” as OEM products, but are “significantly less expensive”; and come with a warranty covering “the entire ink train” should the inks be proven to have damaged an approved/compatible printer.

The latest development between the two companies involves the roll-out of Nazdar’s “free ink” campaign across Canada, where it has a customer base of 10,000 businesses. The campaign allows customers to trial an ink cartridge for free and applies to OEM customers currently using Roland DG OEM wide-format printer cartridge inks.

Mark West, President of ND Graphics, commented: “Nazdar is an easy company to work with. The support provided to us is excellent – the people at Nazdar really will work to help us and our customers in any way they can.”

Commenting on the “free ink” campaign, West said: “The free ink campaign offers us a great opportunity to convert Roland DG printer customers to Nazdar ink. It is well documented that massive savings can be made when moving from OEM to alternative ink solutions. However, there are natural concerns about making the change and the ‘free ink’ campaign enables us to offer our customers a completely risk-free conversion route.

“Nazdar addresses the concerns of customers with its robust warranty and enables them to trial its quality products for free.  As a reseller, the free ink campaign offers us a phenomenal opportunity to target the Canadian market – it’s a win-win situation for all involved.”

Meanwhile, Nazdar’s Digital Market Segment Manager, Martin Burns, added: “We recognise that the switch from OEM to alternative inks can be daunting for some companies and this is our way of encouraging them to take the first step. The campaign enables current OEM ink users to trial our inks and substantiate our claims without incurring any cost whatsoever.  We are confident that Nazdar inks will exceed ND Graphics’ customers’ expectations.”

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