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Infotrends analyses “true” cost of printing in business

December 21, 2012

The market analyst found that non-print costs are higher than print costs in businesses with older production methods.

The report, entitled The True Cost of Business Communications, looked at the “hard” and “soft” costs of producing and distributing documents, with “hard” costs including printing, shipping and storing materials, whilst “soft” costs included composition, design, editing and project management. Infotrends notes that “companies of all sizes need to understand all these related costs to manage their businesses effectively”, with the report comparing and examining the costs.

In studying the costs, the report looked at costs associated with outsourcing in comparison to internal tasks, and found that non-print costs are typically higher than actual print costs “in environments where older methods are used for producing, purchasing, creating and managing printed documents”. In turn, the ratio of print costs to non-print varies “dramatically” when the quantity of prints changes.

The company noted that it is its recommendation that companies “conduct a thorough analysis of internal work processes” for the most common products produced, and then compare external and internal costs to “create, produce and distribute these documents on an annual basis”.

Infotrends also contended that “regardless of whether someone is printing just one or over a thousand” documents, the non-print costs are “significant”, and buyers and owners “need to be aware of the magnitude” of such costs when choosing providers.

Steve Adoniou, Director of Infotrends’ Consulting Group, added: “Companies should determine the level of savings that could be achieved by outsourcing to the right service provider.

“They should consider one who not only could save money on printing and related services through operational efficiency gains, but could also provide services beyond printing to reduce the costs of non-print related activities by delivering improved and consistent product quality, quicker turnaround times, and enhanced performance to service level agreements (SLAs).”

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