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HYB reveals new Italian distributor

August 22, 2018


The Chinese company has announced the signing of an agreement with a new exclusive distributor in Italy.

As HYB explains, with the sales volume of HYB toners and photocopier cartridges sold in Europe and the United Kingdom reaching $16 million (€13.8 million) a year, the company has signed a deal with a new European distributor. 

 In April 2018 HYB signed a distribution agreement in Italy with Refill Srl as sole distributor for the HYB and ZEUS toner brands on the Italian market.

Refill is a brand of cartridges and printer inks. Present on the market for print consumables for over 20 years, Refill features in their product catalog the entire range of photocopier consumables from OEMs such as Ricoh, Kyocera, Konica Minolta, Olivetti and more.

Introducing HYB products into the Italian market, this new partnership between Refill and HYB means that European customers looking for HYB products will have the possibility to access immediate stock in Italy.

In 2016 HYB announced its first distributor (Daily Print) in the Republic of Lithuania and their turnover subsequently grew by 43 percent in 2017.

In January 2018 Daily Print was present at Paperworld in Frankfurt as an exhibitor and HYB officially shared their database of European customers, to enable greater shipping speed and availability of stocks in Europe.

As well as this new distributor agreement with Refill, HYB has also made other breakthroughs so far this year, forming a strategic partnership with HG, and being awarded the 10-Ring Labels certification from the Chinese Ministry of Environmental Protection. In addition, at the end of July this year the company attended a South African office consumables seminar to promote its products in the region, joining forces with its Johannesburg-based distributor.



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