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Hungarian laser printer market sees double-digit growth in 4Q13

February 18, 2014

hungarianmarketidcThe laser sector was the only area that did not see declines. 

IDC reported on the Hungarian market’s latest results, with the double-digit growth in shipments coming in both volume and value in 2013’s final quarter. The analyst noted that laser printers, specifically for businesses, “def[ied] the odds” in the Hungarian market, as other areas saw declines.

Stating that the “overall business climate improved” in Hungary, IDC added that “companies returned to the market for peripherals”, with demand for laser printers, specifically MFPs, “shooting up” even in spite of “continued price consciousness and desire for maximum value”, with businesses said to be preferring “mid-range printing devices”.

However, the laser printer sector was the only area in which the hardcopy peripherals market in Hungary saw good results for the final quarter of 2013. Shipments for the entire sector fell 8.3 percent to less than 68,400 units, with a worth of $21 million (€15.3 million). Inkjet alone saw a dramatic fall of almost 20 percent in volume terms, with the market “cater[ing] primarily to home users”. In terms of OEM market share, HP still dominates the Hungarian market with a 57 percent share of volume, while Canon and Samsung took second and third place with 19.5 and 8.5 percent share respectively.

Laszlo Toth, Research Analyst for Imaging, Printing and Document Solutions Research at IDC Hungary, commented: “The inkjet segment was negatively affected by vendors shifting their focus away from unprofitable entry-level devices to higher value peripherals. Furthermore, home users favoured the purchase of more attractive IT devices such as smartphones and media tablets during the final quarter of the year.”

Categories : Around the Industry

Tags : Hungary IDC Market Data

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