The Recycler
  • ECS Web ad October
  • Katun March Web Advert 2021
  • Ninestar Masthead banner July 2021
  • Nubeprint Online 425x90
  • Biuromax Web ad May 2021

Hungarian consumables market stabilises

Hungarian consumables market stabilises

May 6, 2014

Hungary chartSecond half of 2013 saw toner sales gain market volume share, while ink consumables’ share continued to decline.

Research conducted by IDC found that during the second half of 2013 (H2 2013), the Hungarian market for consumables stabilised following an extended period of contraction, with the market remaining “extremely price-sensitive” as it sees “strong competition” from compatible products and refilling services, which have put downward pricing pressure on OEMs.

This pricing pressure was most apparent in the inkjet consumables space, where average sales price of products fell by 17.1 percent in H2 2013. Meanwhile, the shift from inkjet to laser devices was reflected in both new shipments and the local installed base, as toner sales continued to gain market volume share at the expense of ink consumables, which saw a further decline in market share to 55.5 percent compared to 57.3 percent a year earlier.

IDC found that “cheap new-build compatible” products, in particular clones, were rapidly gaining market share, threatening both OEMs and local remanufacturers. Laszlo Toth, Research Analyst at IDC Hungary, commented: “The extremely low price tags clones carry, often as low as one-tenth of an OEM consumable recommended retail price (RRP), seem to outweigh the possible risks for a growing number of customers. This explains why they could already represent some one-third of compatible shipments to Hungary.”

The Recycler reported in February that the Hungarian laser printer market had seen double-digit growth in the final quarter of 2013, both in terms of volume and value of shipments, despite other areas seeing declines.

Categories : World Focus

Tags : Hungary Market Data

  • GM Tech Web ad October
  • Armor May banner Ink
  • Apex web ad May 2021 version 2
  • Ninestar Big & Bold July 2021
  • Mito September 2021 Web Advert
  • Static Web ad July 2021
  • IR Italiana Web ad January 2021
  • Aster Web ad October
  • GPI Web ad October
  • PW Dubai December Ad
  • Ohana July 2021 web advert
  • PCL Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • CTS Toner Supplies Web ad April 2021
  • CET Web ad September 2021
  • CET Web ad September 2021
  • CTS Toner Supplies Web ad April 2021
  • Adter Recruitment Web ad April 2021
  • Ohana July 2021 web advert
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • PW Dubai December Ad
  • HYB Web ad February 2021
  • CET Web ad September 2021
  • Ohana July 2021 web advert
  • Adter Recruitment Web ad April 2021
  • PW Dubai December Ad
  • CTS Toner Supplies Web ad April 2021
  • HYB Web ad February 2021
  • PCL Web ad January 2021
  • ITP Web ad January 2021

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark