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HP’s Instant Ink programme reviewed

HP’s Instant Ink programme reviewed

January 13, 2014

hpinstantinkUS news outlet reviews ink cartridge contract programme, saying it’s “an interesting model”.

Dallas News reviewed Instant Ink, which was launched in September last year, and which works like a mobile phone contract, whereby users pay a fixed monthly plan to be sent cartridges for printing.

The Dallas News reviewer notes that for him and “most” people the “trip to the store to buy ink is just depressing” due to the costs, adding that OEMs including HP “are making their profit by selling us ink, not printers”, and claiming that he knows people who “go printer shopping when it’s time for new ink”, prefacing HP’s approach to review Instant Ink by noting he was “pretty sure I wouldn’t like it”.

He calculated that the cost per month adds up to an annual cost of around $60 (€43.91) on the $4.99 (€3.65) a month plan, with this plan “just about right” for his particular domestic situation, and added that “what sounded like a bunch of hot air […] was starting to sound like it could save us money”. Noting that the page limits can roll over if pages are unused, and that charges apply for extra printing, the reviewer states that “any page that you use ink on is counted” as a full page.

His conclusions are that the printer included, the Envy 5530, was “easy to unbox and set up”, and whilst “it’s up to the individual to determine if this type of model for printing is right for them”, he can see where Instant Ink “will save money”, noting that its advantages include the “convenient” home delivery of cartridges, a “good printer” and the fact that users “should save money”.

On the negative side, the reviewer does posit the fact that “some don’t like another monthly bill or someone keeping tabs on their printing”, referring to HP’s monitoring of how many pages are printed in terms of the contract. However, the final conclusion was that “this is an interesting model”, and that he “plan[s] to use it”.

Categories : City News

Tags : Business HP Inkjet

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