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HP unveils entry-level wide-format device

July 6, 2015

Latex 110The Latex 110 printer is aimed at customers looking for an easy and affordable entry into large-format solutions to “jump-start” a new business at home or in a facility.

The 54-inch printer is designed for low-volume production of indoor and outdoor solutions, such as vinyl, stickers, posters, canvas and point-of-purchase (POP) signage, Graphic Arts Magazine reported. It features resolutions of up to 1,200 x 1,200dpi, delivers prints that dry on the same day, replaceable six-colour ink cartridges, an accessible operating system with “no specialist knowledge” needed.

Automatic maintenance is also featured, along with a front-loading system and online tools and software help. It creates a “healthier work environment” with its water-based HP Latex inks, which are odourless and do not need special ventilation. The device further offers third-generation technology “without a large up-front investment”, is available in Canada and the US.

The OEM provides access to a number of free professional solutions, currently available in 12 languages, including: HP WallArt Software, Media Certification Program and the HP Latex Mobile app.

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