September 21, 2011
HP is to begin supplementing the holographic labels on its supplies packaging with Quick Response (QR) codes, reports iTWire.
QR codes are a type of matrix barcode that can be read by a smartphone to provide links to extra content. Originally designed to track automotive parts, they have become increasingly popular in retail and advertising.
HP will now be adding the distinctive patches to certain products in Australia and Singapore, which can then be scanned using the free HP eSupplies app. An iPhone version is currently available, with an Android addition released soon.
Customers without an iOS or Android device will be able to enter the serial number into a web page instead.
HP has been putting increasing focus on its anti-counterfeiting efforts, recently debuting software in the Middle East and Africa which will alert users to potentially fake cartridges.
The move has caused concern to many in the aftermarket, but the software is currently aimed at informing customers who believe they have genuine supplies, and takes no action to actually block the use of non-original cartridges such as refills.
Karine Tan, Program Marketing Manager for HP”s Imaging and Printing Group in Asia Pacific, told iTWire that HP’s efforts had seen more than 20 million unites of fake products seized in the last four years.
She added that 58 percent of customers that bought counterfeits did so unknowingly, including clones, refills and remanufactured products packaged and sold as originals.
Categories : City News