The Recycler
  • Ninestar ink web banner
  • Katun March Web Advert 2021
  • Static Dec 2021 Masthead
  • Biuromax Web ad May 2021
  • Nubeprint Online 425x90

HP to combat counterfeits with QR codes

HP to combat counterfeits with QR codes

September 21, 2011

HP is to begin supplementing the holographic labels on its supplies packaging with Quick Response (QR) codes, reports iTWire.

QR codes are a type of matrix barcode that can be read by a smartphone to provide links to extra content. Originally designed to track automotive parts, they have become increasingly popular in retail and advertising.

HP will now be adding the distinctive patches to certain products in Australia and Singapore, which can then be scanned using the free HP eSupplies app. An iPhone version is currently available, with an Android addition released soon.

Customers without an iOS or Android device will be able to enter the serial number into a web page instead.

HP has been putting increasing focus on its anti-counterfeiting efforts, recently debuting software in the Middle East and Africa which will alert users to potentially fake cartridges.

The move has caused concern to  many in the aftermarket, but the software is currently aimed at informing customers who believe they have genuine supplies, and takes no action to actually block the use of non-original cartridges such as refills.

Karine Tan, Program Marketing Manager for HP”s Imaging and Printing Group in Asia Pacific, told iTWire that HP’s efforts had seen more than 20 million unites of fake products seized in the last four years.

She added that 58 percent of customers that bought counterfeits did so unknowingly, including clones, refills and remanufactured products packaged and sold as originals.

Categories : City News

Tags :

  • GPI Jan 2022 Web advert
  • Ninestar New Banner
  • Apex web ad May 2021 version 2
  • Mito Jan 2022 Web ad
  • Static Big & Bold
  • Aster Web ad October
  • GM Web ad Jan 2022
  • IR Italiana Web ad January 2021
  • Zhono web ad
  • PCL Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • Ohana July 2021 web advert
  • ITP Web ad January 2021
  • CTS Toner Supplies Web ad April 2021
  • CET Web ad September 2021
  • HYB Web ad February 2021
  • Printlife Web 300x250 Nov 2021
  • Zhono web ad
  • Adter Recruitment Web ad April 2021
  • HYB Web ad February 2021
  • ITP Web ad January 2021
  • CTS Toner Supplies Web ad April 2021
  • PCL Web ad January 2021
  • Printlife Web 300x250 Nov 2021
  • Ohana July 2021 web advert
  • CET Web ad September 2021
  • CTS Toner Supplies Web ad April 2021
  • Zhono web ad
  • PCL Web ad January 2021
  • Adter Recruitment Web ad April 2021
  • Printlife Web 300x250 Nov 2021
  • ITP Web ad January 2021
  • CET Web ad September 2021
  • Ohana July 2021 web advert
  • HYB Web ad February 2021

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark

The Recycler Subscribe Web ad January 2021
The Recycler Subscribe Web ad January 2021