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HP launches “home-use” inkjets in UAE

August 1, 2013

hpprintThe Ink Advantage machines are to be released after the OEM’s recent survey on education and printing costs in the country. 

Trade Arabia reported that the five new inkjet printers, as yet unspecified by the OEM, will include its Ink Advantage line of high-capacity cartridges, which are said to “match the quality and reliability of other HP ink cartridges, while they can print twice as much for the same cost”.

The range is said to be “ideal for home use”, with each machine offering ePrint mobile printing and wireless printing as well, with the machines released in the wake of the OEM’s survey in the United Arab Emirates that saw “importance placed on education” amongst UAE parents, as well as a growing “concern over printing costs”, with the need for printing out “more and more revision notes and school projects”.

The survey stated that 20 percent of parents “would like their child to become an engineer”, as well as another 20 percent saying that they would hope their child would “become an entrepreneur”, with the results said by HP to indicate the “significance” of “construction and development” as well as the “high regard give[n] to strong business acumen”.

10 percent of parents wanted their children to become doctors or scientists, with only four percent wanting their children to become lawyers and one percent hoping they might become journalists. Education expert Professor Sarah Moore stated of the results: “Education is the key to success in any career, be that in the journey to becoming a doctor or a designer. One of the best methods of efficient studying is to print out revision or study notes.

“Children often find they absorb information better when reading from the page, so printing can be a real aid to effective studying.”

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