The Recycler
  • ECS Web ad November
  • Biuromax Web ad May 2021
  • Katun March Web Advert 2021
  • Nienstar November Advert Masthead
  • Nubeprint Online 425x90

HP Instant Ink promo turns into music video

HP Instant Ink promo turns into music video

September 20, 2021


Aimed at the parents and the Parent Teacher Associations (PTA) preparing their children to return to school, the latest promotion for Instant Ink returns to 90s music.

In its latest promotional clips for its Instant Ink programme, HP has taken on the 90s Backstreet Boys song “Everybody (Backstreet’s Back)” with its spoof of “Back-to-School, Alright!”.

This latest campaign HP calls “HP Pays Your PTA” the spoof songs celebrate the first day back at school after about a year of home learning.

With this latest campaign, HP is raising money by getting school PTAs to sign up for the fundraiser programme. With a unique URL, the PTAs then go out to their parent and for every sign up to HPs Instant Ink programme through that unique URL a donation from HP is triggered to the school. The OEM said it will donate up to $3 million (€2.56 million).

Most recently HP’s marketing campaign included promotional clips with vampires.

If you want to know more about HP’s Instant Ink programme, Daniel Orth, CEO of Tonerdumping recently wrote a very insightful article on the programme.

Categories : World Focus

Tags : Back to School HP Instant Ink Marketing Campaigns Promotions Videos

  • Apex web ad May 2021 version 2
  • Armor May banner Ink
  • Aster Web ad October
  • IR Italiana Web ad January 2021
  • Ninestar New Banner
  • GM Technology December 2021
  • Mito December Advert
  • Static Web ad July 2021
  • GPI December Advert
  • PCL Web ad January 2021
  • CTS Toner Supplies Web ad April 2021
  • HYB Web ad February 2021
  • ITP Web ad January 2021
  • CET Web ad September 2021
  • Ohana July 2021 web advert
  • PW Dubai December Ad
  • Adter Recruitment Web ad April 2021
  • Printlife Web 300x250 Nov 2021
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • Ohana July 2021 web advert
  • Printlife Web 300x250 Nov 2021
  • PW Dubai December Ad
  • CET Web ad September 2021
  • HYB Web ad February 2021
  • Adter Recruitment Web ad April 2021
  • CTS Toner Supplies Web ad April 2021
  • CTS Toner Supplies Web ad April 2021
  • CET Web ad September 2021
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • HYB Web ad February 2021
  • PW Dubai December Ad
  • Ohana July 2021 web advert
  • Printlife Web 300x250 Nov 2021
  • Adter Recruitment Web ad April 2021

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark