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HP Inc’s plan for printing expansion discussed

January 11, 2017

hplogonewThe OEM’s plans have been analysed for 2017 and beyond.

Market Realist discussed how the OEM “plans to expand in the printing space”, noting that revenues from its graphics business “continued to rise for the 13th consecutive quarter”, and that it supplied “over 300” Indigo digital presses “driven by a healthy order pipeline”. In turn, it reflects on the OEM’s acquisition of Samsung’s printer business, pointing out that HP Inc is “looking to disrupt the printer space using MFP technology”.

With the deal “HP’s largest in the printing segment” and set to be approved in the first quarter of 2017, the site added that the OEM’s previous boasts regarding the copier business, which it values at $55 billion (€52 billion), have been added to by HP Inc’s announcement that it will launch a “breakthrough portfolio” of A3 MFPs in the second quarter.

The site also reflected on the OEM’s opportunities in 3D printing, stating that it has “been a market leader in the traditional printing business for the past 30 years”, and “is now eyeing the lucrative and high-growth 3D printing market”, with the Jet Fusion machines producing “superior physical parts at 50 percent of the cost as compared to current 3D printing systems”.

The OEM aims to build a “whole new partner channel for 3D printing” and grow its “ecosystem of technology partners” across a range of industries, with Market Realist pointing out that the OEM expects the 3D printing market to grow at a compound annual growth rate (CAGR) of 30 percent through to 2021. Plastics space, it believes, will account for over $10 billion (€9.54 billion) of the market, and it believes it will also be able to address approximately 77 percent of the 3D plastic market.

The site notes that the OEM predicts that this will “drive revenue significantly over the next few years”, with its “strategic partners” in 3D printing including Nike, BMW, Johnson & Johnson and Siemens.

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