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HP Inc unveils new APJ campus in Singapore

December 18, 2017

(Copyright: The Business Times)

The OEM’s new Asia-Pacific Japan campus includes HP’s first Smart Manufacturing Applications and Research Centre (Smarc).

In a move that is sure to give a boost to Singapore’s advanced manufacturing sector, HP Inc has revealed its brand-new S$100 million (€62.8 million) APJ campus, located at Depot Close in the city’s Telok Blangah district, as reported on by The Business Times.

The campus includes the OEM’s first Smart Manufacturing Applications and Research Centre (Smarc), a 6,000sqft facility which “allows engineers to design, experiment and implement solutions to improve HP’s manufacturing processes”, with a target of bolstering productivity by up to 20 percent.

Smarc is staffed by a team of engineers overseeing over 50 global supplies manufacturing lines, and the centre will “leverage technologies such as additive manufacturing (3D printing), advanced robotics and large-scale data analytics.” Smarc’s successful developments “will be implemented across HP’s supplies manufacturing lines across the world.”

Richard Bailey, president for APJ at HP, said: “The Singapore campus is a reflection of our drive to constantly reinvent the way we work as well as develop new technologies to enhance productivity and efficiency across our global operations.”

S Iswaran, Singapore’s Minister for Trade and Industry (Industry) was the guest of honour at HP’s opening event and reiterated Singapore’s commitment “to ensure the sustainability and competitiveness of its manufacturing sector.”

He said: “We have implemented an array of programmes towards this objective, and welcome more industry partners to join us in this journey by investing in advanced manufacturing technologies and skills upgrading.”

The minister noted that “the government has identified advanced manufacturing as a key growth area for Singapore”, funnelling S$3.2 billion (€2.012 billion) into research and development (R&D) in advanced manufacturing and engineering under the auspices of its Research, Innovation and Enterprise 2020 plan.

He added: “HP is also an important partner in our efforts to raise the capabilities of our SMEs (small and medium enterprises).”

Mr Iswaran also said that HP has, for example, partnered with local SME suppliers Mega Plus Technology and Super Pak Manufacturing – under Spring Singapore’s Partnership for Capability Transformation programme – to create “more environmentally-friendly packaging for ink canisters.”

The new APJ campus will unite over 3000 employees from more than 35 nationalities in one location and has been designed to utilise natural lighting and intelligent controls in order to save energy and be more sustainable.

It will also include a new Customer Welcome Centre “that will allow customers and partners to explore tailored HP solutions based on their needs or target vertical markets.”



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