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HP Inc: Sustainability is prime incentive

May 11, 2018

A new survey conducted by HP Inc among its US, Mexican and Brazilian staff has revealed that sustainability is the most important job incentive.

 In the survey from HP Inc. focusing on more than 3,000 office employees in Mexico, U.S. and Brazil, sustainability rises to the top as the most important employer offering. HP revealed the results as part of the company’s 2018 Americas Innovation Summit.

Sustainability isn’t just the right thing to do, it’s also a critical part of talent acquisition. From the survey, sustainability is tied with new technology as the most important employer offering across all surveyed countries.

  • It is #1 most important in Brazil and a close second in the U.S. and Mexico, behind new technology
  • U.S.: 56 percent report that they will be more likely to work at an employer that offers ways to practice sustainability at work
  • Mexico: 79 percent report that they will be more likely to work at an employer that offers ways to practice sustainability at work
  • Brazil: 85 percent report that they will be more likely to work at an employer that offers them ways to practice sustainability at work

Office workers report high levels of participation in sustainability efforts such as turning off lights to save energy, recycling, and taking alternative transportation to work.

  • To help them practice more sustainability/“green” initiatives at work, employees need their employers to provide the necessary equipment – both separate receptacles for recycling/composting and sustainable materials – and more training.
    • US office workers don’t perceive sustainability/“green” initiatives as being important to their employer compared to office workers in Mexico and Brazil (33 percent rate it as very important/critical to their employer vs. 58 percent in Mexico and 62 percent in Brazil)
  • As important as sustainability is to office workers, they don’t demonstrate much knowledge about it; more education is needed around the environmental impact of printing to combat common misconceptions, and most underestimate how well their country is doing at meeting its Sustainable Development Goals. Few see printing as an environmentally-friendly technology.
  • Solutions exist:
    • At home and in the office, the OEM states that its HP original ink cartridges use up to 73 percent recycled plastic, and toner one-third recycled plastic
    • In graphics, HP’s latex inks are water-based – better for handling by people, and better for environment
    • Since 2000, more than 90M kilograms of recycled plastic have been used to manufacture new original HP ink and toner cartridges, equal to nearly 5,000 tractor-trailer loads of plastic
    • HP ENVY Photo printer is world’s first in-class printers made with closed-loop recycled plastic
    • HP PageWide printers reduce energy consumption by up to 71 percent
    • By publishing books on demand with Piazza, HP is dramatically reducing the carbon footprint in publishing
    • Businesses that use HP Managed Print Services see typical reductions in energy usage associated with printing of 20-40 percent

About the study


  • 18-65 year olds who work in an office setting in the U.S., Mexico, and Brazil


  • n=500 per country (MOE = +/- 4.4 p.p.), n=1,500 total (MOE = +/- 2.5 p.p.)


  • The survey was conducted 23-26 April 2018


  • 10-minute online quantitative survey

HP has been in the news on a number of occasions for its commitment to sustainability, including its recent achievement of a Gold ranking under the TRUE Zero Waste certification program. In February this year, the OEM also made it into the top 5 of Barron’s annual list of Most Sustainable Companies, and in March 2017 HP was praised by environmentalists for going public on where it’s e-waste was ending up.

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