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HP Inc reveals A3 MFPs for copier segment

September 13, 2016

The devices have been launched to “disrupt” the copier industry after the OEM acquired Samsung’s printer business.hpcopiers

In a press release, the OEM stated that the A3 printer portfolio features “performance, security, serviceability and affordable colour to reinvent business printing”. The machines are aimed at “disrupt[ing] the traditional $55 billion (€48.9 billion) A3 copier category”, and consist of 16 new next-generation PageWide and LaserJet devices, with three of the former and 13 of the latter “available as 54 different SKUs with a range of finishing options”.

HP Inc commented that “for decades, the copier category has lacked the disruptive innovation needed to drive service efficiency, protect against security breaches and deliver cost-effective colour. Today, HP is changing this with a next-generation portfolio of A3 MFP printing solutions that deliver the simplicity, reliability, serviceability, and security to transform business printing”.

It believes that the new devices will “deliver the industry’s most advanced line-up” of A3 MFPs and A4 laser printers “for the office that reflects the ongoing industry transition to everything as a service and contractual versus transactional sales”. The new machines will also provide channel partners with “robust possibilities and pricing flexibility to meet the needs of their customers”, with “affordable” colour and “lower energy consumption” as well as “best-in-class print speeds”.

The PageWide devices also feature “simple architecture” that means “only three components […] may need replacing” to help “lower servicing costs for channel partners”. Both the single and MFP machines will feature print speeds from 40ppm to 80ppm (the latter in general office mode), while the PageWide Pro range will be available from next spring, and the PageWide Enterprise range from next autumn.

The LaserJet Managed MFPs meanwhile will feature speeds from 22ppm to 60ppm, will be available as MFPs and single functions, offer colour or monochrome and feature “long-life components [and] fast repair times” from spring next year. Other new services launched include the OEM’s Smart Device Services cloud tools and “device-based sensing capabilities”, to “dramatically enhance the service experience” by “anticipat[ing] parts servicing before the part fails”.

The software will be available on the new machines and on all HP Inc machines with FutureSmart, and additionally, new printer security will be implemented on all the newest A3 MFPs. The security includes Sure Start and other “best-in-class” features, while new channel programmes for the A3 range have been introduced in terms of “service-led channel business”.

Enrique Lores, President of Imaging and Printing at HP Inc, commented: “The complexity of traditional copiers makes repair and maintenance too inefficient for our partners and customers. By leveraging our superior printing technology, we can change the status quo with next-generation A3 multifunction printers that improve the overall customer and partner experience while also serving as a springboard for growth in managed print and document services. This is what we mean by reinventing printing.”

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