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HP Inc. joins Project STOP

January 21, 2020

HP Inc. in Indonesia announced its partnership with Project STOP, an initiative that creates circular waste management systems to reduce ocean plastic pollution.

As a technical partner, HP will bolster Project STOP’s ability to create a circular waste management system in East Java, including materials recovery centres to collect, manage and recycle plastic waste and create income-generation opportunities including those who work in the informal waste sector.

“Creating positive impact for people, planet and the community is an imperative of our business mission and is key to ensuring a successful and sustainable future for us all,” said Ng Tian-Chong, Managing Director of Greater Asia, HP Inc. “This project is a step towards HP’s aspiration to create a world without waste and to empower local communities with the skills to contribute. As an industry leader in accelerating a more efficient, low-carbon, and circular economy, we are proud to be the first technology company to join Project STOP.”

Launched in 2017 by Borealis and SYSTEMIQ, Project STOP is an initiative that designs, implements, and scales circular economy solutions to prevent plastic pollution in Southeast Asia. Working with companies, local governments and community groups, Project STOP supports cities with technical expertise to create circular waste management systems that achieve zero-leakage of waste, increase recycling, are economically sustainable, and create new jobs and reduce the harmful impact of mismanaged waste on public health, tourism and fisheries. Project STOP’s long-term ambition is to establish new solutions and models that can be rapidly scaled up across Southeast Asia.

”We are excited to welcome HP, our first value chain partner from the technology segment, as partner to Project STOP,” commented Borealis CEO Alfred Stern. “Since its launch in 2017, Project STOP has already made significant contributions to establishing circular waste systems in Southeast Asia. With proactive partners like HP we are not only able to further scale this initiative, but also transform our industry model from a linear to a circular one. Join the walkers!”

“Project STOP works hand-in-hand with governments and communities to build clean, economically sustainable, circular waste systems, and partners like HP are critical to ensuring that plastic is kept out of the environment,” said Joi Danielson, Program Director, Ocean Plastics Asia, at SYSTEMIQ. “We are proud to work with HP and be part of their commitment to source recycled plastic from projects like ours. Growing demand for recycled plastic improves waste collection economics, and therefore the long-term viability of new waste collection efforts.“

Project STOP is the most recent initiative to be part of HP’s commitment to sustainability and its leadership in recyclability and recycled content, the OEM explained. HP said it has set the goal of increasing the use of recycled content plastic in its Print and Personal Systems portfolio to 30 percent by 2025. In 2018, HP used more than 21,000 tonnes of recycled plastic in its products – including more than 8,000 tonnes in its Personal Systems products, more than 4,700 tonnes in its printing products and more than 8,000 tonnes in Original HP ink and toner cartridges.

HP is making choices about the plastics used in its devices. In September last year, HP launched the world’s first notebook with ocean bound plastics, the HP Elite Dragonfly, which uses used plastic in its speaker enclosure components that were diverted from reaching the oceans and waterways.

Since 2016, HP has also partnered with First Mile Coalition to collect ocean-bound plastic bottles in Haiti, built a supply chain to incorporate the Polyethylene terephthalate (PET) into its portfolio and has recycled 450 tonnes to date.

The first Project STOP partnership in Indonesia was launched in 2018. To date, more than 30,000 people benefit from waste collection, most for the first time. Project STOP has collected more than 1,800 tonnes of waste (more than 300 tonnes of plastic) and created 60 full-time jobs.

With two more cities to be launched in 2020, Project STOP will reach up to 450,000 people and prevent 80,000 tons of waste (8,000 tons of plastic waste) from leaking into the ocean annually, grow local employment and provide replicable solutions and innovations for other cities.

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