June 3, 2015
PSFK reported on the ‘Imprima para Ajudar project’, which translates to ‘Print to Help’, with Brazilian non-governmental organisation Mães da Sé partnering with the OEM and its “collective muscle of HP ePrint technology” to “share missing persons posters in real time”. The country has been “overtaken by a missing persons epidemic”, and HP is helping by allowing printer owners to “help out in the search for missing people”.
The partnership will see the OEM and NGO to “leverage privately-owned printers in disseminating information about missing persons”, and works with printers that “have the ability to print directly from emails” – namely, those with ePrint capability. When a new person is reported missing, emails are “sent out to printers that will automatically print the posters”, and printer owners can “then post the print-outs in prominent areas in their businesses or around their neighbourhood to raise awareness”.
The programme is also “location-activated”, so if a person “has been last seen in a certain area, only printers inside that region will get the posters for printing”. Brazil is said to have an “alarming rate of disappearing people”, with one report suggesting 15 people disappear in Rio De Janeiro every day, while 200,000 people go missing every year across the country. Mães da Sé has helped to find 4,232 people in 19 years, and provides assistance to “affected families and to mothers in particular”.
Eliana Vendramini, São Paulo’s District Attorney and “in-charge of handling missing persons incidents”, stated that “the first few hours are the most important in a search and HP’s technology will provide help in that respect”. Mães da Sé also runs a website that “lists missing person details”, with resolved cases tagged as ‘localizado’, or located.
The ‘Imprima para Ajudar’ campaign was organised by marketing agency FCB Brazil, whose Creative Vice President Max Geraldo commented that the programme “functions under the simple idea of using HP’s technology for the service of hope”.
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