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HP discusses IP strategy for World Intellectual Property Day

May 10, 2012

The OEM spoke alongside Microsoft and other corporations on how it tackles IP infringement and counterfeiting across the globe.

This Day Live reported on the events of World Intellectual Property Day (WIP) at the World Intellectual Property Organisation (WIPO) in Geneva, Switzerland at the end of April.

HP collaborated with Microsoft on the event, and reported on its own efforts to protect its IP, which it stated was a “catalyst for economic, social and cultural prosperity”, and added that “more people would respect IP and avoid counterfeits if they had a better understanding of how trademarks and copyrights drive economic innovation”.

Rita Amuchienwa, Channel Development Manager for HP’s IPG English Africa, stated: ““An IP-protected property is a secret ingredient which will help any modern society to flourish and thrive under the protection of comprehensive IP law.

“Stopping the unauthorised use of IP, whether it’s pirated movies, fake handbags or counterfeit print cartridge technology tells the next generation of visionaries that their work will flourish and be respected.”

She added: “HP is committed to the protection of IP, not just in relation to HP products, but also other people’s creative works. A society free from counterfeit products is not of benefit to HP alone, it benefits the economy in the long run and creates a viable, sustainable environment for people to practise their craft knowing they are protected.”

The OEM told the meeting that it is “one of the biggest owners of intellectual property” with over 37,000 patents, of which many “are held by HP’s Printing and Personal Systems Group”. On ink and toner cartridges, the OEM added that “propriety HP toner and ink cartridge technology, backed by decades of research and development, has achieved an excellent reputation for quality that counterfeiters try to exploit with inferior versions camouflaged in fake packaging”.

The event showcased a 2011 study by Business Action to Stop Counterfeiting and Piracy (BASCAP), which put the total annual value of all counterfeit merchandise worldwide at nearly $800 billion (€617.6 billion) and predicted it could reach $1.7 trillion (€1.31 trillion) by 2015.

The OEM has, over the past year, achieved many targets and goals in relation to counterfeiting, with one million products seized in the UAE, as well as successful counterfeit raids in South Africa, Ghana and the Philippines.

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