August 19, 2013
HP has taken another step in its fight against counterfeit products with the installation of billboards warning customers to ensure that they only buy original HP cartridges.
Matthias H-Henze, who works as a freelancer and Sales Manager for Italeco / Printchip in German-speaking countries and Eastern Europe, as well as providing a special account service for Triton, noticed the billboard in Kiev, Ukraine and reported it to The Recycler, explaining that it was the “first and only time I saw this in Ukraine”.
When translated, the advertisement reads: “Fake cartridge: surprise in every box. Do not let the swindlers cheat you. Make sure you are buying the original HP laser cartridge. Learn how to protect yourselves from fakes.” It also includes a web address for the OEM’s anti-counterfeiting website.
HP has been taking global action against counterfeiting, with raids against counterfeiting resulting in the seizure of millions of fake products worldwide, including the UAE, Malaysia, Russia, India and Pakistan.
The OEM has also been making efforts to communicate with its customers about using non-original products, explaining the differences between original, cloned and remanufactured cartridges and developing a mobile authentication tool to help them identify non-genuine HP products.
Tags: HP, Counterfeiting, Europe
Categories : Products and Technology