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HP announces its latest printer series

July 4, 2013

The Ink Advantage series “can now print up to two times more than before”.  

MENAFN reported that HP has revealed a new line of printers, which can print with double capacity for the same costs as previous products. The new technology is designed to avoid raising prices or affect the quality of printing while boosting the printing itself.

The range of printers in the Ink Advantage series includes the HP Deskjet Ink Advantage 2515 and 3515 e-All-In-One printers and the HP Deskjet Advantage 4615 All-In-One and 4625 e-All-In-One.

These printers are equipped with the standard abilities of printing, scanning, copying and faxing, and AirPrint, allowing for wireless printing from any Apple device over Wi-Fi. Any printers in the e-All-in-One series include Scheduled On/Off to reduce energy consumption.

The new cartridges compatible with this printer series are the HP 650 and the HP 655. The 650 provides a standard two-colour system, while the 655 utilises a more vivid four-colour system.

Jehad Abu Shakrah, Brand Manager for Imaging and Printing Systems Supplies and Media, Printing and Personal Systems at HP Middle East, announced that HP Ink Advantage is “designed to make printing more affordable than ever and aimed at optimising our customers’ experience”.

He also discussed the problems with refilling ink cartridges: printing quality is greatly reduced in general, and overall it’s HP’s belief that there is a 15 percent chance that a refilled cartridge will not work. Leakages are likely to happen, and the general yield of the printer is reduced by 30 percent. The Ink Advantage series, therefore, aims to avoid refills by providing double yield, he added.

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