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HP aims to design for the environment

March 28, 2012

OEM’s awareness programme launches vision of leading “a world shift towards more sustainable printing”.

Technology website PC Advisor has reported on HP’s plans to encourage more sustainable printing through its delivery of an awareness programme in Milan, Prague and Marrakech between 20 and 26March.

The programme focused on how businesses “from SMBs to large corporates”, could reduce the environmental impact of their printing.

The article states that, according to Bruno Zago, Environmental Manager UK and Ireland of HP, “technology contributes to two percent of the world carbon emissions of which 55 percent of this comes from PCs, monitors, printers and telephones”.

Emphasising how important it is for OEMs to develop ways of dealing with their products once they reach expiry, the article goes on to mention HP’s “Design for Environment” initiative, which aims to help the company produce more energy efficient products.

PC Advisor cites methodology through which this may be achieved, including “develop[ing] materials that have less environmental impact and more value at end of life, and design[ing] equipment that is easy to upgrade or recycle”. The OEM is also said to be reducing the amount of plastic in its products.

HP has launched a number of environmental initiatives, including the Planet Partners programme that collects cartridges for shredding. The Middle East and Ras Al Khaimah E-Departments have since seen an increase in cartridge shredding, and in late 2011, HP celebrated the manufacture of 311 million cartridges in 2010.

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