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HP adjusts partner programme

March 19, 2015

The OEM has updated its channel partner programmes to help partners after it splits into two companies later this year.hplogonew

HP and Channelweb both reported on the programme “refresh”, with the OEM stating that the updates are “designed to help partners capture immediate opportunities and position them for future growth”. The Partner Navigator Programme and Partner One Alliance are among the two main developments announced.

The Partner Navigator Programme is designed to help the OEM’s partners through its upcoming split into two companies – HP Inc. and HP Enterprise – while Partner One Alliance and a range of additional programmes are said to be planned to help partners drive “positive business outcomes for their customers”. In turn, the Helion Partner Marketplace will be a public services cloud marketplace for companies to produce and sell cloud offerings to SMBs.

In more detail, the Partner Navigator Programme will provide members with resources including support centres to help authorised partners “deliver the operational excellence and high standards their customers have come to expect” during the company’s separation process. The Partner One Alliance in turn is said to offer a “seamless connection” between HP Inc. and HP Enterprise, allowing partners to build joint business plans if their offerings span the two separate companies.

Other future plans revealed by the OEM include “new solutions, programmes and tools” for enterprise users, which will be available in 2016, while there will also be a new commercial partner programme focusing on areas such as MPS.

Meg Whitman, Chairman, President and CEO of HP, commented: “As HP continues its path toward becoming two new Fortune 50 companies, we remain laser-focused on maintaining the same commitment to the channel that our partners have come to trust. HP is helping partners maintain business continuity and, at the same time, capture market opportunity through a services-centric, outcomes-driven approach.”

Kris Rogers, Senior Vice President of Product Marketing and Procurement at HP, added: “Partners need to stay one step ahead of their competition, and their customers. HP’s new partner programs, tools and resources will enable partners to grow by competing more effectively in key markets, while optimizing the efficiency of their business.”

The OEM revealed last year that it would ban partners from selling consumables who had not registered for its overhauled partner programme.

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