Former MSE owner moves into luxury cars

September 6, 2016

Yoel Wazana has now set up Fusion Luxury Motors after selling the remanufacturer to Clover in 2014.

Wazana’s new business was profiled by AutoWeek, which addressed Wazana’s “strong business acumen” after an early life as a car enthusiast, with him setting up MSE in 1994 “in his garage refilling ink and toner cartridges and selling them to businesses”. After MSE was merged with Clover in 2014, Wazana “put the profits” from the sale into “another promising and way more intriguing venture”, in the magazine’s view, called Fusion Luxury Motors.

The company “buys and sells high-end supercars, classic performance cars, and, now, remakes classic cars into modern-tech performance machines”. One of the main reasons for the magazine’s visit was that the company makes ‘Eleanors’, or refitted 1967 and 1968 Mustang Fastbacks named after a similar car in the Hollywood movie Gone In 60 Seconds, which have grown popular in the time since the film was released among car enthusiasts.

Wazana first bought one of the cars from a notorious US company but found that it was “just of poor quality”, and reckoned that “we gotta do something better”, with Fusion already “big into supercar sales”, including to “a number of famous clients”. The company’s showroom is designed to showcase expensive and valuable cars so that “when one of those famous names walks in and wants to buy something on impulse, not only will there be impulsive cars around, but they will be priced so that Fusion might make a small profit off them”.

The “hammering out and re-engineering classic cars with modern” components is the company’s newest venture, and Wazana added: “You know what I love about these? We’re bringing them back to life. Somebody else would just say, ‘Junk it.’ There are so many beautiful cars out there and you can’t drive ‘em. The biggest compliment to me is a car comes back with 30,000 miles on it.”

Categories : World Focus

Tags : Business MSE USA