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Epson seeks to woo corporate clients

November 1, 2017

Minoru Usui (Copyright: Straits Times)

The OEM will be increasing its efforts to cater to the business-to-business segment as part of its strategy to boost growth in South-east Asia.

The Straits Times reports that top Epson executives, speaking during the 35th anniversary celebrations of the company’s Singapore subsidiary, have revealed a new strategy on the part of the OEM. The strategy they revealed revolves around a bid to enhance Epson’s SE Asian growth by redoubling its focus on corporate clients.

This initiative would include “building up a rental market for projectors” as well as “improving the printing speed and productivity of its inkjet machines.”

The president of the Seiko Epson Corporation, Minoru Usui, explained, “I believe the key is to focus on our core strengths and create new value for customers in ways that other companies cannot imitate. Our strength is in hardware and I am convinced excellent and highly focused hardware is just as important as software in advancing our technology.”

Mr Munenori Ando, general administrator of the sales and marketing division and president of Seiko’s China unit, noted: “The consumer market, of course, for Epson, continues to be very, very important. But in the long run, we will be concentrating on the high-growth area, high-potential area in a range of business segments.”

This new strategy by Epson “comes on the heels of the Epson 25 corporate vision” which the OEM laid out in March 2016, an initiative which involved “adopting new business models and developing new market segments.”

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