April 19, 2016
Epson’s new MPS plan, Print365, offers users the chance to have the OEM’s business inkjet printers through managed print.
Dutch IT Channel (Dutch) reported on what the OEM calls the “simplest MPS concept in the business printer market”, with Print365 launching in the Netherlands and aimed at both IT resellers and SME customers. The OEM’s Oscar van der Linden and Ward Estoppey stated that the programme, which uses Epson’s newer business inkjets, will “enable partners to expand their business when it comes to printing”.
The “very simple overall concept”, aims to “guard against the competition” from other OEMs, with van der Linden, Epson’s Country Manager for the Netherlands, commenting that Print365 offers “365 days a year worry-free printing with standard print bundles that we have compiled for a fixed amount per printer per month”. The machines used are Epson’s RIPS (replaceable ink pack system) devices, launched in 2014, such as the WorkForce Pro WF-R8590 A3 printer.
Van der Linden noted that the newer business inkjet devices “are very reliable and moreover very green”, calling them a “gamechanger”, as “everyone knows what polluting materials are in a laser unit. A machine with RIPS – a replaceable bag of ink – [features] only an ink system, a conveyer and a feed system. Inkjet technology provides a saving of up to 96 percent on energy consumption compared to laser printers. Business inkjet is therefore cheaper”.
Estoppey, Channel Marketing Manager for the OEM, added that “the number of service interventions with our RIPs machines [are] 98 percent lower than with laser printers. And remember, our business inkjet printer cartridges have 94 percent less ‘waste’ than laser printers. [With] RIPS models that [is] even [better at] 99 percent. That’s because you have only the empty RIPS bags as waste material. And you just [put] it in the regular trash”.
However, for companies with over 2,500 staff, such machines “are still very experimental”, the two admitted, with van der Linden pointing out that “therefore, we first look at SMEs. That is, in the Netherlands, a very nice sweet spot, with Epson a major supplier to the IT channel. Our IT resellers need renovation because [with] lower print volumes in larger retail, market leaders like Xerox and Ricoh ‘descend’ in the printer market”.
These larger companies “prey on SMEs, and that could be a threat to our business partners”, he added, with Print365 a “ready-made concept” for partners to use. The programme includes consumables, three years of on-site service, and scanning software, with van der Linden likening it to a “phone bundle”, as it’s more of a “subscription; you do not need to buy the printer, but lease the equipment”.
He concluded that the benefits include that “everybody sees exactly what was printed and by whom; both we, the customer and the reseller. If a printer is not fully utilised, it is for the reseller to indicate that the device may be better elsewhere”. In terms of pricing, packages start at €35 ($39) a month, with an ‘All You Can Print’ bundle available from €199 ($225).
Categories : Products and Technology