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Epson launches big brand campaign

November 20, 2019

The OEM announced a new brand campaign, entitled “Goodbye Laser. Hello Future.,” to underscore why Epson’s inkjet printing technology should be a key part of any successful business infrastructure from small business to the enterprise.

With this new campaign, Epson is looking to bring its PrecisionCore heat-free printing technology to the office space. It describes the technology as allowing IT directors, dealers, and business customers the ability to futureproof their business printing.

Describing the campaigns goals, Epson said that much like other applications where its inkjet technology has disrupted the market, such as photography, fine art, graphics and textiles, the company has set its sights on doing the same in the large office and enterprise environments.

Industry analysts also see the trajectory toward affordable and fast heat-free printing technology. IDC is projecting a 175 percent growth in high speed colour inkjet in the US over the next three years.

The “Goodbye Laser. Hello Future.” brand campaign emphasises Epson’s fast, cool and smart PrecisionCore heat-free technology, which is engineered to deliver speed, accuracy and cost-effective printing in the office printing market. With business printing solutions, like the WorkForce Enterprise WF-C20590 and WF-M20590 that can print up to 100 ISO ppm while operating on a standard 110-volt outlet, as well as new innovations on the horizon, Epson is committed to bringing heat-free technology to both dealers and end users.

Additionally, a channel-centric campaign for Epson desktop supertank printer solutions will leverage Epson’s relationship with entrepreneur, business owner, and four-time NBA national champion Shaquille O’Neal. As a savvy tech enthusiast who has seen the innovative benefits of supertank printers first-hand, Shaq will extend his presence as an Epson brand ambassador to the supertank line for the commercial desktop, Epson added.

“The future of printing is inkjet, and with the ‘Hello Future’ campaign, Epson’s goal is to educate the market on the advantages of PrecisionCore heat-free technology,” said Joseph Contreras, commercial marketing executive, office solutions, Epson America. “As the business printing market moves toward inkjet, our disruptive heat-free technology solution allows dealers to stay ahead of the curve by offering their customers the futureproof printing solution they demand.” 

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