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Epson launches advert with Lewis Hamilton

October 20, 2016

hamilton

The advert is to promote Epson’s EcoTank printer, and involves drenching the F1 driver in ink.

Hamilton was drenched in 400 litres of ink, reported The Drum, in an advert for the OEM’s EcoTank printer that is said to be “memorable” – you can view the advert and a video showing the making of it at the end of this article. The advert was created in collaboration with the Mercedes AMG Petronas F1 team, and makes the public aware that Epson supports the team with “inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses”.

Hamilton was quoted as saying: “During the course of each season, I get to take part in some pretty interesting projects through our work with the team’s partners, however I can say with some certainty that this is one of the more unusual. The shoot with Epson for the EcoTank printer was a lot of fun, I always enjoy doing something a bit different and going out of my comfort zone. Having 400 litres of ink thrown at me was a new experience, so I just went with it and I think the output’s really cool.”

Maria Eagling, Director of Marketing, Epson Europe, commented: “The innovative EcoTank system has turned the world of printing upside down, so we wanted to create a film that was equally surprising and memorable. Epson is known as a brand that represents quality, innovation and performance, so people won’t be expecting a fun, wry and high-action film from us.”

 

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Categories : Around the Industry

Tags : Epson Inkjet Marketing

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