May 31, 2012
The new sponsorship deal will run until the end of 2016, covering competitions such as the AFC Asian Cup, the 2012 Olympic Qualifiers and the 2014 FIFA World Cup Brazil Asian Qualifiers.
Epson will continue to benefit from the sponsorship, with stadium and on-screen advertising rights being granted to the OEM, allowing its brand to be promoted across Asia as well as globally. The company also hopes that the sponsorship will enable closer relationships with its customers in the Asian region.
The OEM has been the AFC’s main sponsor since 1997 and has seen Asia become “the fastest growing football market in the world”, with the AFC Asian Cup expected to attract a global television audience of over 1 billion people, according to Football Federation Australia’s website.
Ian Cameron, General Manager of Global Communications at Epson commented: “Epson is proud of its ongoing commitment to the development of Asian football. The region is vitally important for Epson, and our longstanding alliance with the AFC reflects this. We are committed to further strengthening our brand in Asia, and to supporting Asian football and football fans in the years ahead.”
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