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EMEA printer shipments on the rise

September 20, 2017

A new report by Context indicates that unit shipments of printer hardware have increased to the EMEA region.

According to CONTEXT, the European IT market analysis company, EMEA printer shipments “continued to improve in Q2 2017 and registered an increase of 4 perecent year-on-year compared to a decline of 3 percent in Q2 2016”. Multifunction inkjet printers were found to be the driving force behind these sales.

Sales to Western Europe account for nearly 70 percent of printer hardware shipments to the EMEA, which “mirrored the performance in the region as a whole”, in contrast to the 6 percent decline which occurred in the same quarter last year.

The shipment of laser multifunction printers (MFPs) has undergone a growth of 10 percent year-on-year and was thus “largely responsible for the overall increase.”

Zivile Brazdziunaite, Imaging Market Analyst at CONTEXT, explained, “This was mainly due to shipments to Germany, France and the UK.” Sell-in of MFPs accounted for a 3 perecent growth in France and there was “a double-digit increase in sell-in across all categories in Germany and the UK”. In Germany, laser hardware accounted for 12 percent of year-on-year growth while in the UK, the shipment of inkjet MFPs accounted for the increase.  

The MEA region “continues to outperform other regions with unit shipments increasing by +16%, again following a double digit decline last year.” This increase was driven in particular by shipments to the UAE and Saudi Arabia, while printer hardware sell-in to Turkey rose by 5 percent year-on-year, with the majority of the growth being down to inkjet MFPs.

Unit shipments to the CEE have been on the decline, despite an increase in the sell-in of inkjet technology, according to CONTEXT’s findings.

 

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