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EMEA printer hardware shipments stable

December 20, 2017

New data released by CONTEXT shows more of the same in Q3 of 2017.

European IT market analysis company CONTEXT has published new data that shows unit shipments of printer hardware to Europe, the Middle East, and Africa (EMEA) in the third quarter of 2017 were the same as the year before, despite sell-in declining in all categories but inkjet MFPs.

Inkjet MFPs were largely responsible for driving increased sell-in levels of printer hardware in the UAE, with year-on-year growth of 12 percent, whilst Saudi Arabia, South Africa, and Turkey all saw double-digit growth following weak performance in Q3 of 2016, with unit shipments to Turkey rising 25 percent.

Zivile Brazdziunaite, one of CONTEXT’s Imaging Market Analysts, said: “The Middle East and Africa (MEA) continued to outperform other regions, with unit shipments increasing by 22 percent, following a decline in the quarter last year. There was positive performance in all categories, and sell-in levels of inkjet MFPs and laser SFPs were particularly high.”

Meanwhile, sell-in to Western Europe (WE), which accounts for over 65 percent of all printer hardware shipments to EMEA, saw a year-on-year decline of 3 percent in Q3, following an increase in the previous quarter. CONTEXT attribute this to a drop in sell-in levels of laser hardware, specifically laser SFPs. Inkjet MFPs increased 1 percent in the same period.

Whereas most major WE countries saw sell-in levels decline, the United Kingdom bucked the trend with a 1 percent increase, driven by inkjet MFPs, with other rises coming in Ireland, the Netherlands, and the Scandinavian countries. Conversely, a sell-in surge in Germany in Q2 meant a fall of 8 percent in Q3, whilst 2016’s strong growth in Spain and Italy was not maintained, with shipments dropping by 10 and 14 percent respectively.

The story in Central and Eastern Europe (CEE), meanwhile, was similar, with falling sales of laser hardware contributing to a 3 percent year-on-year decline, despite sell-in levels for inkjet MFPs increasing by 8 percent. Whilst shipments to most major countries in the region declined further, there was a ray of hope in Hungary, where demand for inkjet MFPs caused sell-in levels to climb, increasing 4 percent year-on-year.


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