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EBP and Polaroid sign 3D printer deal

January 6, 2016

The Polaroid ModelSmart 250S 3D printer, manufactured by EBP

The Polaroid ModelSmart 250S 3D printer, manufactured by EBP

The UK remanufacturer will produce a 3D printer, the Polaroid ModelSmart 250S, for the global brand.

The two companies revealed the three-year deal ahead of an unveiling at the Consumer Electronics Show (CES) in Las Vegas, and stated Polaroid is the “first global household name to launch [a] 3D printer range”. The partnership will see EBP become the “sole manufacturer of the Polaroid 3D printer and consumables range”, as well as having “exclusivity in 15 European markets”, and the device will go on sale “through reseller and retail outlets across Europe” in the next few months.

Key features include a wireless-enabled inside camera, dimensions of 250mm x 150mm x 150mm (width, height and diameter), “accurate” auto-calibration, a vertical resolution or layer height of 50 to 350 microns, and EBP’s Helpful Printer Driver software “for convenient consumables re-ordering”. Also, its print speed ranges from 20mm/s to 100mm/s, while the interior camera can be accessed from a phone app or web browser.

The device will print in nine PLA colours – pink, blue, green, yellow, orange, lime, black, white, silver and wood, and a “bi-directional” smartchip mechanism on the filament cartridge “identifies filament levels and ensures [the] correct material is used”. In turn, a “revolutionary and transparent double-sided adhesive z-azis” sheet is applied to the print bed for “effortless application, adhesion and model removal”. Finally, the printer is both Mac and Windows compatible.

Polaroid has also launched the ‘How Polaroid Are You?’ pixel challenge alongside the printer, which is based on the company’s diamond-shaped logo, and six colours have been 3D printed to produce six shapes that form the logo. The company noted that the challenge “aims to create a connection, to the innovative, creative, problem-solving world of possibilities” through the 3D printer, and “is designed to evoke emotions at both ends of the spectrum”.

The challenge also askes participants “to not just solve the puzzle but to solve it in extraordinary ways” including settings, and then share it in an online video through hashtags and Twitter handles including @sopolaroid3d and #sopolaroid3d. The company will then enter videos into a competition, with the winner getting a ModelSmart 250S and 250 runners-up receiving a limited edition pixel puzzle, and winners will be announced on 31 March 2016.

Scott W. Hardy, President and CEO of Polaroid, stated: “Throughout our history, the Polaroid brand has been associated with creating innovative products, but we’re also committed to making innovative technologies accessible to everyone. Just as the first Polaroid Land camera enabled people to watch a picture instantly develop, our relationship with EBP will allow us to bring the magic of creating an object right before your eyes to consumers across Europe.”

Aleem Hosein, Managing Director of EBP (Environmental Business Products), added: “We are passionate about 3D print technology. Partnering with a trusted, household name like Polaroid will help 3D printing become part of everyone’s everyday life. EBP believes in offering the most creative and innovative experiences so it is great to partner with a brand which embodies the same values as us.”

EBP previously launched its range of 3D printers last year, which included the ModelSmart 280 and 200 devices.

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