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Doctors shouldn’t self-medicate, but marketers should follow their own advice…

November 11, 2016

I appreciate that there was a time when social media was considered by some of a passing fad, not suitable for business use.

Stefanie Unland, Managing Editor of The Recycler

Stefanie Unland, Managing Editor of The Recycler

Something that your kids were using, and it was probably not going to be useful for you to use in your business. Over time, we have been proved wrong, or your kids proved right! Today over two billion people have active social media accounts, and it is the marketer’s starting point to gain valuable, low-cost data about customers, and an effective way to reach them.

Social media for business is definitely an essential tool for businesses to gain customer insights, increase brand awareness, run campaigns and do so much more to build your business. At our sister company, Connett & Unland GbR, they have been helping companies do just that. A small engineering company generated 500 enquiries from a three-week Facebook campaign, that cost just €150. They helped a client use LinkedIn to identify and connect with key prospects and gain two new customers in eight weeks, having spent almost a year trying to get an appointment…

Having extolled and helped companies with their social media engagement, we thought we should follow our own advice, and have now launched our LinkedIn page, where you can find our most recent story updates, and connecting with us will allow you to keep up-to-date with our news and developments, as well as joining our network of industry representatives. Click the button and see what we are about, and if you like it, please “like it”.



(and you can find our Facebook page here…)



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