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Digitek acquired by Carolina Wholesale

August 24, 2016

The acquisition is said to expand the companies’ “product portfolio and accelerate delivery to a widened customer base”.Digitek-logo-with-tagline-web

In a press release, Carolina Wholesale Group (CWG) announced it had “joined forces” with Digitek to “become one of the largest distributors of imaging supplies and business machines” in the USA, with the deal bringing together “the three premier brands” of Digitek, Arlington Industries and Carolina Wholesale “under one roof”.

As part of the deal, both Digitek and CWG will “offer its customers an additional 5,000 unique items across 11 distribution centres”, and both stated that the merger “strengthens relationships with key vendors, dealers and other trade partners helping to accelerate the delivery of the expanded product portfolio to the combined customer base”. CWG customers will also have access to Digitek’s PartnerPro online sales training and dealer-branded marketing tools.

Larry Huneycutt, President of CWG, commented: “Digitek has a proven track-record as an industry leader in providing products, tools, and services needed for dealers and resellers to compete in today’s market. Additionally, we believe the combination of Digitek’s talented team and resources coupled with CWG’s current strengths will only lead to a successful future for all. The addition of a new CWG distribution centre in Texas will further enhance our abilities to reach customers more effectively.”

Paul Martorana, founder of Digitek, added: “Digitek is excited to be joining forces with the CWG team. By combining the resources and talents of these two strong organisations, we will be well positioned to provide our customers with the broadest product offering, the most cutting edge industry sales and marketing tools as well as the most expansive distribution footprint in the industry.”

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