If 99 percent of an industry is fighting on price for a small piece of the cake, and the supplying industry is lowering their standard to accommodate the price battle, then we have to accept that our industry is doomed. If our industry does not perform a reset and returns to its pre-new-build/compatible etcetera roots, then our future is very bleak. We at Delacamp are committed to support the remanufacturers that are willing to produce, offer and sell true alternatives to the OEM. We will not lower our standards, as most others do, to accelerate the downward price spiral for components and consumables in order to support suicidally-low cartridge prices that are only targeting price shoppers.
It is a known fact: there will always be someone who is in a position, through subsidies, low labour costs, lower quality raw materials, etcetera to offer even lower prices. Our industry is divided: over 99 percent of the so-called laser imaging aftermarket vendors are chasing the current 20 percent of non-OEM cartridges users in mono and five percent of non-OEM cartridges users in colour. Less than one percent are attacking the 80 percent of OEM cartridge users in mono and 95 percent of OEM cartridge users in colour. Delacamp is committed to supporting this one percent. We ask all remanufacturers who are capable and willing to join us. As Charles Darwin wrote, “Only the fittest survive” –not the cheapest.
Categories : Special Report