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Coyla Hayes on the face of Cartridge World’s Round-up for Pink Ink

Coyla Hayes on the face of Cartridge World’s Round-up for Pink Ink

November 1, 2012

Woman undergoing second bout of cancer speaks on being the face of the aftermarket retailer’s breast cancer fundraising scheme.

Following a second bout of cancer Coyla Hayes became the face of Cartridge World’s Round-up for Pink Ink, a charitable scheme in which customers were encouraged to round-up purchases to the nearest dollar with proceeds going to the National Breast Cancer Foundation, reports Journal Star.

Hayes recalls how, in preparation for the inevitability that her hair would fall out, her husband Allen Hayes and son along with two friends helped her shave her head before turning the razors onto themselves in what was described as a moment of “healing and accepting”.

The images taken have been appropriated by Cartridge World and the National Breast Cancer Foundation, and the images have been used to launch the on-going campaign.

Doug Ward, owner of Cartridge World Knoxville, commented: “I think it’s important for business to be investing with communities. Anything that helps promote and better the community, people and healthy way of living.”

Allen Hayes spoke of the experience, noting that “I think she’s been through enough, and her body’s been radiated enough [but] I think it makes your marriage a whole lot stronger. It was difficult at first, my whole world changed from being a husband to a caregiver.”

However Allen and Coyla Hayes remain optimistic, and Coyla remarked: “Once you’re hit with cancer it’s marked within you. But this is me, this is what cancer has done. It’s made me into a stronger person.”

The Recycler has profiled a number of Cartridge World stores participating in Round-up for Pink Ink, including Altamonte Springs, Brookfield, Walla Walla and UK-based Milford.

Categories : City News

Tags : Cartridge World Charity Global

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