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Consumers ready to switch brands

August 3, 2020

A consumer trends report by Brandwatch shows that 18% of consumers will make a permanent switch away from established brands.

Brandwatch recently surveyed 6,917 people across France, Spain, Germany, the US, the UK, Australia, and Singapore via their mobile devices.

Key findings from that survey’s responses show that consumers who have been buying alternatives to their favourite brands during the pandemic (either because they can’t afford them or because they haven’t been available to find them) 18% say they will be making a long-term switch.

Secondly, 36% of consumers think the items they buy being branded is less important now than it was before the pandemic.

You can read the Brandwatch report here.

David Connett, a partner at Connett & Unland GbR, said: “We have seen for some time that consumers are more willing to move away from the established OEM brands. This report just confirms the outlook for the established OEM brands is challenging.

“The recent Which consumer report highlighted the wide price gap between popular OEM brands and other unbranded consumables and apart from the price differential, unbranded consumables delivered on print quality and reliability.”

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