Consumer goods trade fair trio adds digital options for 2022
June 10, 2021
Christmasworld, Paperworld and Creativeworld will provide the consumer goods sector with the long-awaited physical trade fair experience from 28/29 January to 1 February 2022 with additional digital formats.
The 2022 edition of the trade fair trio will open its doors as usual from 28/29 January to 1 February 2022 and will place special emphasis on bringing forward-looking ideas to life.
For this purpose, Messe Frankfurt has set up the online platforms Nextrade and Conzoom Solutions, which provide the consumer goods sector with industry-relevant content 365 days a year and offer digital order and data management. Thus, manufacturers and retailers can continue to expand their international reach after the event and benefit from the networking functions.
The three trade fairs for seasonal decorations and festive decorations, products from the paper, office supplies and stationery segments and for hobby, handicrafts and artists’ supplies are being further developed after the pandemic experiences and are consistently thinking along the digital path.
The Remanexpo product area has been an integral and important part of Paperworld for over ten years now. In the future, the fair is focusing on the three key sectors of Reuse, Distribution, and Print Plus to showcase the full spectrum of the office imaging market.
At the last Paperworld in 2020 there were a total of 1,581 exhibitors from 69 countries presented their products at Paperworld in 2020. 29,266 visitors, of which 9,171 were domestic visitors and 20,095 international visitors.
“Trade fairs have always been an instrument to revive the economy and trade after a crisis. Christmasworld, Paperworld and Creativeworld are making an additional contribution to the recovery after the Corona pandemic”, said Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt Exhibition GmbH. Thus, the consumer goods sectors and Messe Frankfurt are optimistic about the coming year. Everyone involved is looking forward to the personal exchange and ordering at the exhibition centre in Frankfurt am Main.
“The combination of the real trade fair, including personal exchange and the haptic experience of the products, with an additional digital offer provides both exhibitors and visitors with far-reaching new possibilities. For example, lectures or workshops can be viewed online afterwards and exhibitors are given the opportunity to present their products both analogue and digitally,” said Julia Uherek.
Categories : World Focus
