January 9, 2015
Journalism.co.uk reported that UK-based remanufactured printer consumables supplier TonerGuy’s loyalty scheme could be “the UK’s most generous” as customers collect one “Trophy Point” for every £8 ($12/€10) they spend with the company, with each point roughly equating to £1 ($1.51/€1.28) to be redeemed in the company’s growing gift catalogue.
Among the gifts that can be purchased with the Trophy Points are £10 ($15/€13) gift vouchers for stores such as Argos and House of Fraser, iPads and iPhones.
Explaining the scheme, TonerGuy’s Iain Gunn said: “Toner is about as interesting as loo roll […] every office needs it, but it’s not very exciting. I wanted to attract and keep customers by offering the best loyalty scheme in the business – so I invented TonerGuy Trophy Points.”
He added: “What’s more is our toners are remanufactured in the UK, which is good for our economy. Remanufacturing is a process where we take once used toner cartridges, clean them, replace all worn parts and refill them with our high quality toner. We are so confident of our product quality we offer a three-year ‘No Quibble’ warranty on all of our remanufactured toners.”
Gunn also commented on the risk of buying “compatibles”, as he admitted that while many may be cheaper than remanufactured products, “they usually break the copyright reserved by the original manufacturer and risk damaging your printer, whereas out remanufactured cartridges do not has they are ISO9001:2004 and ISO14001:2004 certified”.
The article calculated that “if an office buys 10 toners at £50 ($76/€64) each from TonerGuy every month, they would be awarded 59 Trophy Points per month, which when collected over a year is enough to get yourself a super cool iPhone 6 Plus for free”.
Categories : Around the Industry