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Comparative industry printing statistics released

October 20, 2017


Print Audit have published the comparative figures for 2015-16.

The Canada-based print-management company Print Audit have released the industry printing statistics for 2015 and 2016. The figures, gathered from rich user, document and device-based data, give an insight into how print behaviour is changing, according to Print Audit’s Angela Onstine; this will be crucial for dealers looking to grow their business in 2017-18, she writes.

Trevor Hofer, Insight BI team lead at Print Audit, said: “Running the numbers for how people’s print patterns are changing brought us some surprising insights.”

One of the biggest increases was in colour printing from email and web, which increased from 20.54 percent in 2015 to 27 percent in 2016 – a rise which Print Audit’s West McDonald allocate to the entry of more cost-effective colour printing devices to the market. Overall colour spend saw a much smaller rise, reaching 43.98 percent in 2016 from 42.18 percent the year before.

Page production is a slightly different story, however: The Financial vertical had a relatively strong 2016, at an average of 5,271 pages per company, but it was significantly down from 2015’s 6,397.

Similarly, the Legal, Medical and Accounting verticals had the highest pages per user of all verticals, but are on the decline – Legal dropping to 79 pages per day per user, compared to 87 in 2015.

What is less surprising is that the average volumes by user have dropped, as industry think tanks pointed to. In 2016, the average of daily pages to user was 17.39, whereas in 2015 it was up at 20.54.

Meanwhile, duplex printing figures are stable, showing as 20 percent of overall printing for both 2015 and 2016.

Print Audit are offering access to the Insight BI Dashboards showing these figures, as well as many more, to business owners free of charge.

“We’ve been collecting user-metrics and industry-vertical level details for a long time, and we’re excited to share some of this data with the office equipment channel,” said Hofer. “We’re excited to get this data into dealers’ hands, so they can make more-informed decisions about how they grow.”

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