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CIG’s Amplify helps DBB

September 19, 2019

Doing Better Business (DBB), an office technology business serving Pennsylvania, Maryland, Virginia and West Virginia partnered with Clover to extend Its reach and launches new website and marketing strategy.

Doing Better Business, has recently teamed up with Clover Imaging Group to innovate its B2B marketing campaigns. To spotlight the unique advantages of its scalable print, IT, and productivity solutions, Clover’s Amplify marketing services team developed a new website for DBB that fully reflects the depth of services they offer.

Clover explained that the new site was optimised for geographic SEO to reflect DBB’s concentrated business in the mid-Atlantic region, then fine-tuned to increase customer engagement and generate more leads. Additionally, Clover implemented Hubspot’s marketing software to create an automated sales funnel. The newly designed DBB website offers features including full mobile responsiveness and integration with its CRM software.

Debra Dellaposta, CEO of DBB, said: “Working with the Clover team has allowed Doing Better Business to fine-tune our customer acquisition platform to meet specific customer needs. Providing value well past the initial sale is our hallmark, and Clover’s state-of-the-art lead generation and customer acquisition platform is helping us take this objective to the next level.”

“As one of the top independent office technology organisations in the US, DBB offers businesses in the mid-Atlantic region unparalleled value and service. On behalf of the Clover team, we’re excited to help DBB bring its outstanding level of service to an even broader audience through dynamic, customer-focused messaging,” said Aaron Dyck, Senior Vice President of Marketing, Clover Imaging Group.

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