February 21, 2017
In a press release, the remanufacturing group stated that the TCO (total cost of ownership) worksheets are aimed at imaging dealers, and can “demonstrate to print customers their potential savings when they switch to CIG remanufactured cartridges from national brand (OEM) cartridges”. The “convenient” sheets are said to help “demonstrate to customers the cost savings of switching” from the “high-priced OEMs to CIG remanufactured cartridges without sacrificing quality or performance”.
CIG added that dealers simply “input pertinent information into the TCO such as the impressions or page prints per month, sell price for the OEM cartridges, and sell price for CIG cartridges”, with the sheets doing “all the work for dealers, factoring in the price of the printer, total prints per month, and costs of cartridges, to calculate for customers the total savings of choosing CIG cartridges over OEM cartridges”. A video explaining the worksheets can be viewed here.
Additionally, dealers can “tailor items such as volumes and pricing in the worksheet to individual customers”, with CIG citing the recent “third-party tests” by Buyers Laboratory (BLI) that “proved that print cartridges manufactured by CIG rival the performance of OEM cartridges”. It added that the “independent testing showed zero out-of-box failures, image quality highly comparable to the OEM, and 100 percent of cartridges met or exceeded stated yields”.
CIG noted in turn that if users “couple this proof with CIG’s GreenSweep programme […] now is the perfect time for imaging dealers to suggest OEM conversion to customers”, with GreenSweep offering dealers “up to a 10 percent rebate when they convert existing customers using only OEM cartridges to CIG’s remanufactured products”. Dealers can thus “position OEM conversion with GreenSweep to increase margins and to offer customers substantial cost savings, as demonstrated” with the worksheets.
Luke Goldberg, Executive Vice President of Global Sales and Marketing for CIG, commented: “CIG’s Buyers Laboratory testing results offer a huge opportunity for dealers to prove to their customers the cost savings of switching to CIG imaging supplies, specifically highlighting that there is no loss in quality when making the change.
“This influential testing verifies once and for all that CIG rivals the OEM in quality, reliability, and page yield, and the TCO worksheets allow dealers to prove that to their customers before they even make the switch.”
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