August 1, 2016
More details were released from Context’s ChannelWatch report about cartridge counterfeiting.
The market analysts’ study of the UK channel, which The Recycler reported on in July, found that “vendors must do more to clamp down on illegal print consumables”. The “clear majority”, or 55 percent of the IT channel professionals interviewed, were said to believe that OEMs “can do more to stop” the spread of counterfeit cartridges, with 68 percent believing “more could be done”, and 52 percent claiming that “a lot more” could be done.
In turn, 37 percent believed the channel could do more, while 35 percent thought governments could also work harder to stop cartridge counterfeiting, though of that 35 percent, 30 percent said they “don’t know” what role the governments “should take” against counterfeiting. 2,000 business owners and senior managers were interviewed from “resellers, vendors, retailers and distributors”, with 59 percent believing that “the channel itself could do more”.
The “most helpful measure” that OEMs could take to “rectify the situation” was said to be “better packaging”, with 73 percent of those surveyed arguing that “clear labelling for any remanufactured and legal compatibles would be the best way forward”. Over half also thought “better awareness campaigns” from OEMs would help as well, with 58 percent of resellers believing “it would be easy for them to spot counterfeits”, though only 15 percent “thought it would be simple for their customers”.
Context also pointed out that “some major print vendors are taking the initiative”, in terms of “raising public awareness, training channel partners, monitoring sales via distribution channels”, and “most importantly […] seizing counterfeit goods and taking their manufacturers and resellers to court”. These include HP Inc’s seizures, as well as Kyocera’s last year and in 2016, with Kyocera’s latest seizures “an indication of the escalating scale of the problem”
Zivile Brazdziunaite, Imaging Market Analyst at Context, commented: “Illegal print consumables manufacturers are able to undercut OEMs and legitimate third-party producers because they don’t bear the same R&D, logistics and other costs.
“This is not only eating into the market share of OEMs and third-party manufacturers – and damaging customer trust in brands and intellectual property rights – but can also backfire for the customer, as the end product is often inferior and can result in poor quality prints, reduced page yields, voided hardware warranties and even damage to the printer itself.”
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