April 21, 2022
The CET Group of companies has been in the market for more than 26 years and has its CET trademark registered in Russia.
In March 2022, a two-day conference was held, timed to coincide with the 5th anniversary of the opening of the CET branch in Russia. CET also has a warehouse and Tech Support Centre in Russia.
The event targeted team-building and was strategic in nature and was attended by representatives of CET distributors. During the conference, attendees discussed supply chain issues and market conditions in the current economic situation, with CET stating that “The supply chain crisis is not an obstacle, it is an opportunity for growth, the main point is to have the right tactics and team approach.”
The event was opened with a video message from CET Group President Steven Ma, who reassured everyone regarding CET being ready to support business in Russia.
The invited speaker, Mikhail Khazin, a public figure, economist, publicist, blogger, TV and radio host, gave an overview of the economic situation in Russia and the world, highlighted the main economic risks and gave his forecast. During his speech, Mikhail underlined a positive trend for the Russian representations of Chinese companies.
General Director of CET Group Rus Anzhelika Knizhnik in her presentation outlined the principles of mutually beneficial cooperation for leadership positions in the print market. She said: “As a result of the logistics crisis and the suspension of the activities of many OEMs due to unsatisfied demand, we are seeing an increase in demand for services. We must and will grow together with the spare parts and consumables market. Our production facilities have developed year by year, creating great opportunities for expanding our range and reaching consumers.”
Nadezhda Dugan, Brand Manager of CET Group Rus, gave an overview of the equipment in the printing market, noting growth trends, main players and areas for possible growth and development with CET products.
Dmitry Mazurin, Business Consultant in the field of large-scale marketing, development and scaling of small and medium-sized businesses, gave a presentation on management decisions. In his speech, he also highlighted approaches to assessing competencies and creating a motivation system within the company to improve business efficiency.
Dmitry Skvortsov, General Director of the School of Critical Thinking, Ph.D. in Philosophy, an expert in the field of business education, held an interactive presentation and spoke about instruments of Critical Thinking for information analysis.
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