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CBC’s Hartmut Lehmann on clones

CBC’s Hartmut Lehmann on clones

October 1, 2012

Spheritone Project Manager Hartmut Lehmann speaks with The Recycler on clones and their effects on the industry.

Clones continue to be a subject of significance to the aftermarket, and were a focus at the UKCRA conference held at Static Control Components Reading on 26 September during which Hartmut Lehmann, Spheritone Project Manager, CBC, spoke with The Recycler on his thoughts on the matter.

Lehmann spoke on the importance of meetings including the UKCRA conference as a forum for individuals to develop a greater sense of awareness and perspective but stated that such insight needs to be made available outside the community.

“It’s interesting to observe change at these meetings, such as with clones. The new manufacturers are the issue, and it’s necessary in my opinion that we should stress the point to clones manufacturers. We need to be more brutal, not just informative, and let them know that it’s not good if you do this. You’re not part of the industry if you make clones.”

Lehmann spoke on a number of unfortunate concessions to be made, but was adamant that they needed to be combatted: “These companies are making huge profits, and I don’t consider them part of the industry. But I have to deal with them. I don’t call them business – they’re just based on short-term profit thinking.” However, Lehmann also spoke on a necessary collaborative effort, mirroring statements from LVL CEO and FCR member Philippe Guenin.

“We need to support the OEMs against the clones, but we also deserve recognition.”

In addition to the direct financial and consumer-related impact, the proliferation of clones may have ramifications across the industry and Lehmann speculated on how it may colour priorities.

“We are competing but over a minority of the market – if we can make a better offer to the market, it will be better for the customer. It’s great, but the customer has the choice overall. The exchange rate has hit hard, and there’s never been so much profit to compensate for.

“The industry is still in the spirit of placing quality above price, but it’s all effort, and it’s the same with the latest rates of profit – it damages the product. The products are cheap but sudden changes can cause problems.

“After five to 10 years in the industry rates are done less on price. It takes a long time to convince people to test our products, but if we succeed in quality we can succeed in sales, especially if you approach customers correctly, and buy from people, not companies.”

You read more about the UKCRA conference, and the attendee’s impressions, in The Recycler 238.

Categories : City NewsUKCRA feed

Tags : CBC UK UKCRA

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