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Cartridge World to boost online presence with new UK site

Cartridge World to boost online presence with new UK site

October 10, 2011

The refill franchise is to debut individual franchisee sites and focus on search engine optimization.

Cartridge World UK has partnered with Fluid Creativity to manage its online strategy,
with an overhauled homepage design on the way soon, according to PRWeb. 

The Manchester-based digital agency will also be creating microsites for franchisees and working on search engine optimization (SEO) to boost the franchise’s visibility on search engines like Google and Bing.

Ben Greenwood, SEO Technician at Fluid Creativity, told The Recycler: “We’re working on completely redesigning both the front and back-end content of the site. There’s also something like 209 franchise businesses that will each be receiving their own site.

“The franchise sales side of things will also be included on the main site again, as it was previously at a separate URL.

“We’re aiming for it to go live at the end of the month, and then we can work on the search optimization and the online marketing side of things and really boost their visibility.”

Cartridge World Marketing Communications Manager Lucie Turnbull said: “I’m very excited about this project. A new website is long overdue and it will bring big opportunities for Cartridge World to develop its online presence.”

Lee Turner, Managing Director at Fluid Creativity added: “We’re very happy
Cartridge World chose Fluid to develop their web presence and ongoing strategy. It’s an exciting client to be involved with and we’re already working on some great ideas.

The online focus complements Cartridge World’s earlier partnership with Universal McCann to create a media strategy promoting its franchises locally and nationally.

Categories : City News

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