May 12, 2015
The retailer has said in an article on its website that while “for many consumers getting a brand new shiny printer for a low, discounted price feels like a great ‘win’”, they should also be aware that “the big printer manufacturers make their money by selling ink – expensive ink – not their printers”.
Cartridge World explained: “Some consumers are well aware of the high-cost of replacement ink cartridges branded by the printer manufacturer. So, they simply walk that slightly used printer into the garage, put it on a shelf, give it to someone, donate it to a local organisation, or worse, drop it in the garbage can”. If this happens “several times a year” fewer people will “accept a cast-off printer”, already causing a problem as the “the bargain printer will cost all of us when it starts deteriorating in a landfill”.
While those who do this may believe “they’re outsmarting the system and saving money”, Cartridge World said that starter cartridges typically “contain half the ink of a Cartridge World replacement ink cartridge, and with starter cartridges, typically 30 percent of the ink will remain in the cartridge when the printer indicates it’s empty”. In fact, ink costs more by the gallon “than Champagne or Chanel No. 5”.
The manufacturers attract customers with the low price for the printer, and then “recover” the printer’s cost “and significantly more” as consumers “continually buy their expensive replacement ink cartridges”. Additionally, there is the “long-term cost” of the discount printers becoming “disposable like a plastic cigarette lighter that gets tossed in the garbage and ends up in a landfill”.
Speaking of its own sustainable vision, Cartridge World said: “Helping customers to recycle their cartridges and promote recycling rather than discarding helps reduce the waste that spoils our environment.
“So, the next time a big box store offers a temping ‘bargain’ printer, do a little homework, and check with your local printing experts about the “true” cost of a low price printer. You’ll have the right advice and you won’t have to keep hunting to find someone to adopt a “gently used” printer.”
Categories : Around the Industry