October 1, 2018
Recently, Entrepreneur Magazine named Cartridge World one of the top global franchises of 2018.
Cartridge World has issued its response to the honour, saying, “We feel recognition also means reflecting on the past and eyeing the future – if our brand is to continue inspiring stakeholders and franchisees, all for the benefit of customers.”
Cartridge World grew from humble beginnings in 1988, when co-founder Bryan Stokes began manufacturing and selling cartridges from his garden shed in Australia. Soon, lines went around the block with customers thrilled to save on printing supplies.
Cartridge World grew from this perennial thirst of consumers wanting the right deal. In 1997, the company opened its first franchise location in Adelaide, Australia. By 2004, 100 stores spread across the world; and by 2009, Cartridge World was operating over 1,650 stores in 60 countries.
The rise of online shopping brought new challenges, as well as opportunities, according to the company. Stokes’ philosophy of working tirelessly and being adaptable to consumer needs continues — with Cartridge World evolving the last few years to broader printing services and nimble franchises that provide white-glove B2B office solutions.
Cartridge World North America CEO Mark Pinner said: “No one thinks of their printer until it breaks down or the toner bill comes in. We ensure companies don’t think about these issues so they can focus on being successful.”
Cartridge World concluded, “We are proud to have been recognised by Entrepreneur Magazine for our achievement and work. However, what we are most proud of is empowering our franchisees so they can fully serve their customers. Whether manufacturing cartridges in a garden shed in Australia to digitally-driven printing services for businesses across the USA, our core vision remains the same: Provide low-cost but high-quality printing solutions.”
Categories : Around the Industry