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Cartridge World France, Pelikan and Print Rite form alliance

June 15, 2020

Cartridge World France becomes authorised non-exclusive distributor for the Pelikan and Print Rite print consumable brands.

Print Rite Pelikan Solutions GmbH and Print Rite Europe Limited announced a formal alliance with Cartridge World France SARL and appointed them as an authorised non-exclusive distributor in French speaking regions. This will provide local sales and marketing support for dealers and resellers now following closure of the local Pelikan office in Paris recently.

Steve Weedon commented on the new partnership: “I am very happy to have come to a new arrangement with Cartridge World France quickly, that enables us to continue providing the products and services to customers in the region.”

“The Pelikan brand offers a new and different approach where Dealers can increase their average selling prices, make more cash profit and get rewarded with all kinds of bonuses, rebates and of course, Pelikan Points as they grow. This is what the OEMs do and it works. That will be the approach for Pelikan and honestly, that’s what’s getting the industry excited”

Weedon added: “Partnering with Cartridge World France SARL makes a lot of sense for both parties.” Further commenting “ Our distribution centre in the Netherlands will be able to get products to those franchisees quickly and this whole arrangement will be of benefit to them as well as the other dealers and resellers in France who we want to work with.”

Paul Callow, Director General, Cartridge World France SARL commented: “We are very pleased with this agreement. PrintRite is well known for high quality products and now by being part of the same family we will be able to work together to benefit our core business which is supporting and growing our network of franchisees. The Pelikan range is important in France and their new bio-based products.” and added further “ The set up at Cartridge World France head office is perfectly designed to support and supply dealers in France who are looking for high quality new build and remanufactured products, so this partnership is a win-win for all concerned.”

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