April 6, 2021
Ricoh announced that Carsten Bruhn is now the President and CEO of Ricoh North America.
A self-described “global citizen,” Bruhn brings more than 20 years of experience from around the world. This includes having lived in Great Britain, Denmark and Japan, and with extensive travel meeting with customers in all regions throughout the world, including North America.
He has led global teams that have built digital transformation strategies and implemented services that solve crucial problems for organisations of all sizes, from global enterprises to small businesses.
“The opportunity that lies ahead for Ricoh, our partners and customers is incredible,” said Bruhn. “Customer behaviours, the increasingly changing workforce and the speed of digital transformation are driving toward the need for new business models, including digital services and subscription models, to name a few. And there’s so much to be energized about in North America specifically. We have a tremendous customer base, a passionately dedicated team and a network of dealer partners who share our commitment to solving challenging business problems today and into the future.”
Bruhn most recently served as Corporate Vice President for Ricoh Global Services. In this role, he managed Ricoh’s relationship with the company’s largest, enterprise customers around the world. He focused on empowering customers to embrace digital transformation and built strategies with Ricoh’s best-in-class partners to enable businesses to transform into digital businesses. Under Bruhn’s leadership, Ricoh’s Global Major Account (GMA) channel experienced growth by attracting new customers, while also renewing and providing increased value to existing customers.
During a two-year assignment in Japan, at Ricoh’s global headquarters, Bruhn led the global services transformation for Ricoh Business Solutions. Previous roles included Corporate Vice President and General Manager of Ricoh Global Services. Prior to joining Ricoh, Bruhn managed Lanier’s Northern Europe region. Leveraging this experience, he understands the entrepreneurial spirit and passion that drives Ricoh Family Group dealer partners today and is eager to collaborate with them.
Ricoh said that in the coming months, Bruhn will publicly outline his business strategy for Ricoh North America.
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